1. Who We Are

What's Inside Limited is the data controller responsible for your personal data. We operate the Women of the World Coaching programmes, events, retreats, assessments, and related services. For any questions regarding this Privacy Policy or your personal data, contact us at wow@whatsinsideltd.com.

2. What Information We May Collect

Information you provide to us

• Your name, email address, telephone number, company, and job title
• Information submitted when registering for coaching programmes, retreats, events, workshops, or newsletters
• Information provided during coaching sessions, assessments, surveys, or applications
• Information submitted when contacting us or reporting an issue
• Payment and billing information
• Any correspondence between you and What's Inside Limited

Information collected automatically

• IP address, browser type and version, operating system
• Website usage information, pages visited and browsing behaviour
• Cookie and analytics data

This information is generally collected anonymously for statistical and website improvement purposes.

3. How We Use Your Information

• Deliver Women of the World Coaching programmes and related services
• Manage registrations, bookings, payments, and communications
• Provide coaching materials, assessments, reports, and programme content
• Respond to enquiries and support requests
• Personalise your experience
• Improve our services, programmes, and website functionality
• Conduct internal research and programme evaluation
• Send administrative updates regarding services you have registered for
• Send marketing communications where you have consented to receive them

Where assessment or programme data is used for research purposes, it will be anonymised wherever possible.

4. Legal Basis for Processing

• Your consent — where you have actively opted in
• Performance of a contract — to deliver services you have signed up for
• Compliance with legal obligations — where required by law
• Legitimate interests — in operating and improving our services

You may withdraw your consent at any time where consent is the basis for processing.

5. Data Retention & Anonymisation

We retain personal data only for as long as necessary for the purposes for which it was collected. Coaching and programme-related information may be retained for programme continuity and evaluation. Where retained for research, data will be anonymised. When no longer required, data will be securely deleted or destroyed.

6. Marketing Communications

If you have opted in, we may send information about WOW Coaching programmes, retreats, events, workshops, and news. You may unsubscribe at any time via the unsubscribe link in our emails or by contacting wow@whatsinsideltd.com. We may still contact you about administrative matters relating to services you use.

7. Cookies & Analytics

Our website may use cookies to improve performance, understand usage, personalise content, and analyse traffic. You can manage cookies through your browser settings. We may use Google Analytics to understand website usage patterns. For more information visit the ICO's guidance on cookies.

8. How We Keep Your Information Secure

We have implemented appropriate technical and organisational safeguards against unauthorised access, loss, misuse, unlawful processing, or accidental disclosure. No internet transmission is completely secure. If you hold login credentials for any online programme, you are responsible for keeping them confidential.

9. Sharing Your Information

We do not sell your personal data. We may share information with trusted third parties including payment processors, IT providers, programme facilitators and coaches, professional advisers, event partners, and service providers supporting WOW programme delivery. We may also disclose information where required by law or to protect rights, safety, or property. Where data is transferred outside the UK, appropriate safeguards will be in place.

10. Links to Other Websites

This Privacy Policy applies only to What's Inside Limited. We are not responsible for third-party websites and encourage you to review their privacy policies before submitting personal information.

11. Your Rights

• Right to access your personal data
• Right to correct inaccurate information
• Right to request deletion of your data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with the ICO

To exercise any right, contact wow@whatsinsideltd.com. You may also complain to the Information Commissioner's Office.

12. Access to Your Information

You may request details of the personal data we hold by contacting us in writing or by email. We may request proof of identity before processing your request.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our website with the revised effective date.

14. Governing Law

This Privacy Policy is governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the English courts.